Pilot Pen

Write, Erase, Write!

In this special episode, Laurent Baheux takes us to explore the great splendor of the wild world, in the heart of the Masai Mara.

Série d’animation

Après une première collaboration pour les 100 ans de la marque en 2019, nous avons produit un nouveau film publicitaire pour Pilot avec notre réalisateur Lucas Zanotto. Nous voulions donner à Pilot un look frais et design. Le but était de présenter l’effacement si caractéristique des stylos Pilot.

Nous l’avons montré en alternant entre les plans d’une main avec un stylo Pilot et les plans d’un grand ensemble dans lequel des acteurs effectuent des gestes symboliques. Habillés en ton sur ton pour symboliser l’encre des stylos, les acteurs descendent des escaliers, glissent sur une corde en rappel et courent le long d’un tunnel.

Gallery

A heartfelt series where five renowned photographers, Oliviero Toscani, Mr Fifou, Laurence Laborie, Teresa Freitas, and Laurent Baheux...
A heartfelt series where five renowned photographers, Oliviero Toscani, Mr Fifou, Laurence Laborie, Teresa Freitas, and Laurent Baheux...
A heartfelt series where five renowned photographers, Oliviero Toscani, Mr Fifou, Laurence Laborie, Teresa Freitas, and Laurent Baheux...
A heartfelt series where five renowned photographers, Oliviero Toscani, Mr Fifou, Laurence Laborie, Teresa Freitas, and Laurent Baheux...

Credits

Client
Van Cleef & Arpels
Direction
Burcu & Geoffrey
Production Manager
Jean Méranger-Galtier
Production Assistant
Giula Imbert
3D Animation
Romuald Caudroit
Rendering
Kevin Cordier-Royer
Production Manager
Jean Méranger-Galtier
Production Assistant
Giula Imbert

The creative duo

The Director

Lucas Zanotto

Lucas Zanotto comes from a product and graphic design background. After receiving his diploma in Milan, he worked in different international design studios. He slowly grew more and more interest in directing and started focusing on motion graphics. Lucas loves mixing different medias and exploring new ways of creating animations. The way he combines classic animation and digital media, gives his films a very modern and analogue feel. A true social media star with over a million followers, Lucas is now exhibiting all over the world. An amusement park and a building facade in Shanghai are dedicated to the characters he invented. His work has been awarded in different international festivals. He has received a Golden Design Lion in Cannes, Gold at the Promax International, the HAFF, the ITFS and at the Ottawa Animation Film Festival. 

Lucas Zanotto

Ping Pong

Lucas Zanotto

Ping Pong

Didi Chuxing by Uber

Lucas Zanotto

D1

Didi Chuxing by Uber

Lucas Zanotto

D1

Lucas Zanotto

The Story of a Ticket

Lucas Zanotto

The Story of a Ticket

Lucas Zanotto

140 Years

Lucas Zanotto

140 Years

Lucas Zanotto

Antartik

Lucas Zanotto

Antartik

Lucas Zanotto

Hermès

Lucas Zanotto

Hermès

Next project

2008 - 2025 Troublemakers